![]() ![]() The new fields include: “4:1 logo”, “Price prefix”, “Promotion text” and “Call to action text”. New fields for responsive adsĮditor 12 will support a number of new custom fields for responsive ads. Universal app campaigns uploadsĪdvertisers will be able to upload up to 20 images and 20 videos to universal app campaigns from the new Editor. Maximize Conversions automatically sets the right bid for each ad auction to help you get the most conversions within your daily budget. Maximize Conversions, a Smart Bidding strategy rolled out to the web version of AdWords in May, will now be available in Editor 12. A key aspect of the new design is easier navigation. The new look will more closely tie AdWords Editor with the new AdWords platform and other Google properties. From a user perspective, this new look should offer a more cohesive visual experience, but won’t be a jarring difference when making the switch from an older version. Google says its changes better align Editor with the search engine’s ethos on material design. New designĪdvertisers switching from an older version of Editor to the new look 12 will notice a different overall look and feel to the Editor experience. This means less time spent waiting for accounts to download as Editor is updated. Google has turned up the speed for AdWords Editor 12, with new editor versions transferring more data. When you use this rule, AdWords Editor will let you know which campaigns or ad groups don't meet this best practice before you post changes.” Faster account downloads Select View: Sitelinks Extensions from the drop down box. (if you dont see the Ad Extensions tab, click on the arrow button to the right of the existing tabs and click the show Ad Extenions tick box. Within your Google AdWords account click on the Ad Extensions tab. Google’s blog post gives the following example, “Our best practices suggest showing search ads with four or more sitelinks. To create sitelinks, simply follow the instructions below. ![]() Campaign violations can therefore be amended before being published on the live account. If you prepare a spreadsheet or text file with your sitelinks, you can then copy and paste the list directly into Google Ads Editor. Advertiser can use this tool to check that changes made to ads conform with AdWords best practice before a change is published. Custom rules for high-performance campaignsĬustom rules makes it easier for advertisers to check for campaign features which don’t align with best practice. In its official blog post announcing the new Editor, Google previewed the key facets of Editor 12. They give advertisers the ability to include additional details for each. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. Notable features include faster account downloads, custom rules functionality, changes to bidding and uploads plus new customization fields for responsive ads. Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. The latest version of AdWords Editor features a fresh new design intended to make it easier for advertisers to manage accounts at scale. ![]()
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